Pulsar social listening is an audience intelligence, social media monitoring and marketing tools that sources data from Twitter, Instagram, TikTok, Facebook, YouTube, Reddit, Google Reviews, news sites, blogs, forums and other online platforms. This platform can be used to track brand mentions and competition, optimize media planning, identify emerging trends, understand customer sentiment and discover new business opportunities.
The platform offers a range of features such as image, video and text analysis. It uses machine learning and natural language processing to extract insights from data. Its search capabilities enable users to find specific data points across the entire internet. It also provides alerts for changes in volume, sentiment shifts and other relevant data. Its dashboards can be customised to meet individual requirements. Its APIs allow integration with other business systems.
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Its analytics feature allows users to analyse data on a variety of metrics, including influencers and keywords. Users can also access historical data and compare this to the current period. Its reporting feature helps users to create custom reports and share them with other team members.
Its social media management tool offers a free trial and detailed pricing upon request. It is available to businesses of all sizes. It has a user-friendly interface and an integrated content calendar. It is suitable for small to medium businesses that are looking to grow their following and engage with customers. Its social media monitoring tool gathers real-time updates from major social networks such as Twitter and Instagram, and provides a full view of the company’s online presence.