Premium Cigarette Brands are viewed as a status symbol and smokers believe that brand variant names distinguish genuine quality differences between cigarette products. However, in a plain packaging environment, the extent to which such differences are attributable to consumer expectations rather than to genuine product characteristics has not previously been examined.

Eight focus groups were conducted with 81 current cigarette smokers aged 19–39 years to discuss their experiences with different cigarette brand variants. The interviews commenced with a card sort to ask participants to group cigarette brands into categories based on their cost (premium, mainstream, value, and super-value segments). A further task was then conducted wherein participants were presented with pairs of cigarettes from apparently premium and value packs. Participants were randomly allocated to smoke the actual premium cigarette or the actual value cigarette from each pack. They then rated the cigarette on a variety of attributes including Taste, harm/strength measures (strength, tar, volume of smoke, and lightness), harshness and dryness, and staleness.

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The results showed that, as hypothesized, the apparent cigarette brand segment name altered how smokers experienced the cigarette. For example, Taste was rated more favorably when the premium brand variant name was present compared to when it was absent. More specific sensory qualities such as harshness and dryness also rated more favorably when the premium brand name was present. However, staleness was rated more negatively when the premium brand name was present. This negative effect may be due to the presentation method of the cigarettes, with participants viewing the branded cigarette as being more stale than the masked cigarette when presented in a regular pack versus a resealable pouch.

The Real World is an online training program created by the famous hustler Andrew Tate. It offers daily informative videos with advanced education and mentorship to help students succeed in their business ventures. It also includes a treasure trove of resources, full lesson plans and the chance to ask professors any questions. The instructors are expert mentors who have built successful multi-million dollar businesses. Andrew tate himself hand-picked these professors for their expertise and their ability to guide students throughout the entire process.

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The programme is designed for people who realise that the traditional system is a lie and that by getting good grades, going to college or university and working hard at a job won’t get them where they want to be in life. It also helps those who feel trapped in a matrix where they are working hard but still can’t achieve the financial freedom that they crave.

But critics of the programme say it has the hallmarks of a pyramid scheme, with members making money only by recruiting new recruits to join their network. They argue that the programme is exploitative, cynically using impressionable boys and young men to act as a decentralised PR machine for its creator.

The Real World is affiliated with another of Tate’s websites, The War Room, where he is accused of grooming women into his webcam sex work, an offence for which he faces charges in Romania. In leaked chats seen by VICE News, the instructors at The Real World are instructed to promote content from The War Room in order to generate more referrals.

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